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  • Writer's pictureNicole Will

A Fashionable Approach to Safety: Bluetooth Emergency Response Devices


caregiver support aging parents willgather podcast

A Fashionable Approach to Safety: Bluetooth Emergency Response Devices with Mara Perlmutter, Founder of Trelawear



As we age we want to remain independent, keep our active lifestyle, look stylish, and stay safe. My guest today is Mara Perlmutter, founder of Trelawear and senior fashion and jewelry executive. What began as a passion project, solving an issue that hit close to come for Mara when her mom refused to wear any of the unattractive generic personal emergency response devices.


Mara's mom said, "Mara you've been in the jewelry business for over 25 years, can't you make me something beautiful to wear in case of an emergency?" In wanting to create a beautiful dignified solution, Trelawear was created. Through their partnerships with leading Bluetooth tech developers and FallCall Solutions, Trelawear offers peace of mind and a fashionable solution to remain independent and stylish.


It is not only easy to use, but it is also simple to set up and brings a spark of joy to our day. I'm thrilled to support this purpose-driven mission of women caring for women. These pendants make women look and feel beautiful while keeping them safe. I enjoyed this interview. Thank you, Mara, for fulfilling your mom's request, disrupting this part of the industry, and bringing to light a fashionable, easy-to-use device, and meeting the needs of caregivers and older adults everywhere.



Mara shares about:

  • Her story as she fulfilled her mom's request for fashion and safety

  • The business of developing a new type of personal emergency response device

  • Why emergency response is important for independence and the value of safety

  • How Trelawear works and the technology to support safety

  • The ways we can talk to our loved ones about wearing personal emergency response devices

  • Feeling supported as we age and how it sparks joy and peace in our day

  • Where we can learn more

*A special offer for my listeners- use the code WILLGATHER50 at checkout for 50$ off of your purchase and your first 2 months of monitoring service free.


Learn more at Trelawear.com


About Mara Perlmutter & Trelawear


Trelawear (Trela is Alert spelled backwards) began as a passion project aimed at solving an issue that hit close to home when my mom refused to wear any of the unattractive generic PERS devices and said, "Mara you've been in the jewelry business over 25 years, can't you make me something beautiful to wear in case of an emergency?" As a senior fashion and jewelry executive, I knew I had the expertise, resources and drive to fulfill my mom’s request.


As a 1st time baby boomer entrepreneur after a successful retail/wholesale corporate career, it's been quite a journey since Trelawear was founded 6 years ago. After many stops & starts we launched the first metal based jewelry inspired Bluetooth personal emergency response collection almost 2 years ago. It remains the leading PERS device offering a Safety with Style solution for women of all ages to maintain their independent lifestyle while providing peace of mind for themselves and their family.





*This episode is brought to you by Gigi Betty co. A boutique gift shop raising awareness and funds for caregivers and care partners. Show now at www.gigibettyco.com. Use the special code WILLGATHER20 for 20% off your order- Just for our podcast listeners!


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We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts.


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Nicole Will is our host and founder of willGather.


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