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  • Writer's pictureNicole Will

The New Farewell: Rethink & Reimagine End of Life


Natalie Elliott Handy confessions of a reluctant caregiver

The New Farewell: Rethink & Reimagine End of Life with Kelly Roberts, Founder of SendOff




How can we reimagine the way we celebrate the end of life? SendOff is pioneering a shift, granting us the freedom to reimagine how we celebrate the end of life and funeral traditions. My guest today is Kelly Roberts, the founder of SendOff: Funerals Reimagined. This new and unique memorial brand is curating highly personalized events within hospitality venues throughout the Twin Cities and beyond.


With over 25 years of experience in retail, hospitality, and funeral home ownership, Kelly felt inspired to change the narrative within the funeral home space. His mission is challenging traditions, putting our legacy into action, and unveiling a new narrative for families and their funeral choices.


Today, our conversation touches on how the funeral industry has traditionally approached end-of-life ceremonies. We look at why there might have been resistance to change and innovation, and why it's crucial to challenge these longstanding ways of thinking. We'll discuss the role preplanning plays in the journey of families and their loved ones and how it can contribute to a more meaningful end-of-life experience.


Kelly shares with us how to integrate the unique "SendOff elements" to ensure the presence of loved ones is strongly felt. We'll explore ways families can celebrate and honor the life of the departed uniquely and personally. We also dive into the importance of these conversations in fostering a positive mindset, supporting families after a loss, and how such services contribute to the healing process.


We'll also discuss empowering families to think differently about the end of life and giving them the freedom to explore alternative approaches. The conversation will touch on potential collaborations within the funeral industry with sectors such as senior living, hospice, and estate planning to ensure a more holistic approach to end-of-life care. And amidst our busy lives, we'll highlight why attending celebrations and funerals is so essential.


Thank you, Kelly, for your innovation and compassion!


Listen to our episode HERE.



Kelly shares about:

  • Revolutionizing Funeral Traditions: Kelly's mission to challenge the norm and unveil a new narrative for families' funeral choices.

  • Traditional vs. Modern Approach: Exploring how the funeral industry has historically handled end-of-life ceremonies and the resistance to change.

  • The Role of Preplanning: Its significance in shaping a meaningful end-of-life experience for families and loved ones.

  • SendOff Elements: Kelly's unique approach to ensuring the presence and memory of loved ones during memorial events.

  • Personalized Celebrations: Ways to honor the departed uniquely and personally, fostering a positive mindset and healing.

  • Alternative End-of-Life Approaches: Empowering families to explore different ways to remember and celebrate their loved ones.

  • Holistic Collaborations: The potential for the funeral industry to collaborate with sectors like senior living, hospice, and estate planning.

  • The Importance of Presence: Emphasizing the significance of attending celebrations and funerals, and Kelly's advice for listeners.


Learn more at www.sendoff.co


About Kelly Roberts & SendOff


With 25 years of experience in retail, hospitality and funeral home ownership, Kelly was inspired to change the narrative in the funeral home space by creating Sendoff ~ Funerals Reimagined. A new and unique memorial brand curating highly personalized events within hospitality venues throughout the Twin Cities and beyond.


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*This episode is brought to you by Gigi Betty co. A boutique gift shop raising awareness and funds for caregivers and care partners. Show now at www.gigibettyco.com. Use the special code WILLGATHER20 for 20% off your order- Just for our podcast listeners!


LISTEN NOW: Apple Podcasts, Spotify & on your favorite podcast platform.


We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts.


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Nicole Will is our host and founder of willGather.


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