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  • Writer's pictureNicole Will

Supporting Families Through Loss

Updated: May 25, 2022

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Supporting Families Through Loss with Ron Gura, CEO & Co-Founder of Empathy

What do we do after we experience the loss of a loved one? There is immense grief and then there are the logistical tasks that need to be walked through. Where do we begin? How do we know what to do?

My guest this week is Ron Gura, he is the CEO and Co-Founder of Empathy. Empathy supports families through loss and provides both emotional and logistical support when they need it most. The Empathy app streamlines all of the end-of-life bureaucracy. Families are also supported by a dedicated care team and are given access to grief support 24/7.

Empathy was awarded Google Play's 2021 "Best App for Good", CB Insights' "Top Digital Health Companies of 2021" and one of Fast Company's Most Innovative Companies of 2022. They are purpose driven- Ron's heart and mission are evident. Thank you, Ron, for the important conversation. Don't miss this interview.

Ron shares about:

  • The importance of bringing this conversation to light and having an open discussion about loss and bereavement

  • Breaking the barrier and providing support to families that is accessible

  • What families experience after the loss of a loved one

  • Navigating the impact of bereavement after loss

  • The high cost of loss- the financial, emotional, and logistical toll

  • How insurance companies are elevating their benefits to support bereaved families

  • The many ways Empathy supports families during loss with emotional and practical tools

  • How Ron is hopeful to change the narrative around loss and bereaved and bring it to light

To access the Cost of Dying report mentioned in the podcast visit HERE.

About Ron Gura & Empathy

Empathy’s mission is to help families deal with loss, incorporating both emotional and logistical support for the families in their time of need. Powered by technology and driven by purpose, Empathy’s application, awarded Google Play’s 2021 “Best App for Good” and CB Insights’ “Top Digital Health Companies Of 2021”, simplifies and streamlines end-of-life bureaucracy with personalized plans and grief support. Launched in 2021 and headquartered in New York and Tel Aviv, Empathy is backed by top tier VC firms and serves Fortune 100 enterprise customers alongside its direct-to-consumer offering. To receive more information about Empathy’s app, visit us at

Ron is a tech entrepreneur who has brought his love for developing empowering products to startups and major international corporations alike. As SVP at WeWork, Ron started and oversaw a global R&D center of 250 team members, responsible for the tools and systems that helped the company scale operationally. Previously, Ron served as Entrepreneur in Residence at Aleph, a $550M early-stage venture capital fund. Prior to that, Ron served as a Product Director and GM at eBay, leading its business incubation organization. Ron joined eBay as a result of the 2011 acquisition of The Gifts Project, a social-commerce startup where he served as Co-Founder & CEO.

Connect with Empathy on social at:

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We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts.

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Nicole Will is our host and founder of willGather.


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