Empowering Families to Make Confident Senior Care Choices with Christie Stukenholtz

Empowering Families to Make Confident Senior Care Choices with Christie Stukenholtz, Co-Founder & CEO of Senior Care Finder

What would you do if someone you loved needed care—and the system meant to help only left you feeling more lost?

When Christie Stukenholtz set out to find care for her grandmother, she never imagined the overwhelming maze she’d have to navigate. No clear answers. No trusted guide. Just frustration. That experience lit a fire in her—and from it, Senior Care Finder was born.

Christie shares how she transformed her personal struggle into a nationwide platform helping families make informed, compassionate decisions about senior care. With nearly 100,000 care providers now connected through her work, she’s giving families something that was once so hard to find: options, clarity, and peace of mind.

We explore:

• What families really need when facing senior care decisions

• How to quickly find trusted care options without the overwhelm

• The untold burden of the “sandwich generation”—and how to manage it

• Why transparency and access are reshaping the caregiving landscape

  
  

Whether you're stepping into a caregiving role or supporting someone who is, this conversation will leave you informed, empowered, and inspired by what’s possible when purpose meets innovation.

Listen to our episode HERE.

Thank you to our Sponsors

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About Christie Stukenholtz

Christie Stukenholtz is an inspiring leader who has transformed the senior living and care industry through innovation and compassion. She has created a platform that has revolutionized the way families search for senior living and care options. By offering a free, unbiased, and comprehensive resource with nearly 100,000 providers nationwide, Senior Care Finder connects families directly to communities, empowering them to make informed decisions without barriers like referral fees or high-pressure sales tactics.

Under Christie’s leadership, Senior Care Finder has experienced exponential growth, supporting millions of families each year. Her strategic vision has not only built a trusted platform for families but also given providers an invaluable tool to enhance their digital presence, reduce marketing costs, and connect with quality leads.

Prior to founding Senior Care Finder, Christie served in key leadership roles such as Director of Client Services & Chief Operating Officer, working in China, Spain, and across the U.S. These experiences refined her ability to balance operational excellence with people-centered leadership.

Christie is equally committed to giving back to her community. She serves as Vice Chair for the University of Nebraska’s International Business Program advisory board, mentors students, and actively participates in Nebraska’s entrepreneurial ecosystem.

Whether Chrisite is sharing her entrepreneurial journey, insights into the senior living and care industry, talent-based leadership, or sales and marketing strategies - her global perspective and business expertise position her as an engaging thought leader that audiences love.

LISTEN NOW: Apple Podcasts, Spotify & on your favorite podcast platform.

We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts.

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Nicole Will is our host and founder of willGather.