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  • Writer's pictureNicole Will

Designing Dignity: Empowerment Through Adaptive Fashion for Every Age

Natalie Elliott Handy confessions of a reluctant caregiver

Designing Dignity: Empowerment Through Adaptive Fashion for Every Age with Jimmy Zollo, CEO & Co-Founder of Joe & Bella

How can apparel and fashion empower our loved ones and restore their dignity, even in the face of physical or cognitive challenges? My guest today is Jimmy Zollo, the co-founder and CEO of Joe & Bella. They are on a mission to revolutionize the world of adaptive apparel for seniors.

I'm so happy to have Jimmy back on our podcast, it's been so fun to see the evolution and growth of Joe & Bella from when Jimmy and I first met in 2020. Today, we talk about the inception of Joe & Bella and discuss the fusion of style and functionality that defines their adaptive apparel. We'll hear firsthand the stories of how this clothing is transforming the lives of older adults and their caregivers. From the intricacies of design to broader narratives about aging, we cover it all.

If you've ever been curious about their color choices in apparel, or how their top-tier designer is making a splash in the adaptive clothing industry, stay tuned. Jimmy also shares about a special fashion show that challenges stigmas and celebrates age.

We give some well-deserved shout-outs to key players and collaborators who have been pivotal in Joe & Bella's journey. Hearing about the real-life impact this clothing line makes in the lives of older adults and caregivers is truly inspiring. Their offerings are a beautiful blend of aesthetics and practicality, with designs that resonate with older adults and their caregivers. These are stories that will touch your heart.

Thank you, Jimmy, for sharing with us today! Thank you for being such a great encourager as we both grow in this space. Cheering you on, my friend!

Listen to our episode HERE.

Jimmy shares about:

  • How fashion can empower and restore dignity to loved ones facing physical or cognitive challenges

  • Joe and Bella's Mission: They aim to revolutionize adaptive apparel for seniors

  • Design Philosophy: The brand fuses style and functionality in its adaptive apparel

  • The firsthand accounts of how their clothing positively impacts older adults and their caregivers

  • Jimmy shares about a special event that challenges age-related stigmas and celebrates age

  • Recognition is given to key collaborators and players in Joe and Bella's journey

  • The impact and inspiration: Joe and Bella's clothing line has a significant real-life impact, blending aesthetics with practicality for older adults and caregivers

Learn more at

About Jimmy Zollo and Joe & Bella

Jimmy Zollo is co-founder and CEO of Joe & Bella, an adaptive apparel brand for older adults that makes dressing faster, safer and more dignified.

After graduating from Indiana University, Jimmy honed his sales and marketing skills with the NBA and WNBA before joining the team at GrubHub, one of Chicago’s most successful tech startups. He liaised with restaurants, forged critical partnerships that led to GrubHub’s expansion into new markets nationwide, and helped lay the foundation for much of their future sales strategy.

An aspiring entrepreneur, in 2017, Jimmy co-founded with his father, Peter Zollo, Collaborata, a market research startup that develops innovative large-scale projects focusing on key demographic groups. In 2021, Jimmy co-founded the Multicultural Insights Collective to help organizations assess and improve their Diversity, Equity, and Inclusion (DEI) strategies and practices.

koelsch communities caregiver support

*This episode is brought to you by Gigi Betty co. A boutique gift shop raising awareness and funds for caregivers and care partners. Show now at Use the special code WILLGATHER20 for 20% off your order- Just for our podcast listeners!

LISTEN NOW: Apple Podcasts, Spotify & on your favorite podcast platform.

We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts.

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Nicole Will is our host and founder of willGather.


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